The dynamics of the Internet gambling market have finally been defined. Twenty-eight percent of gamblers who use the Internet gamble online for real money, while another 47 percent participate in "free-play" gambling-style games. A new benchmark study reveals this data as well as answers to an array of questions asked for years about online gambling consumers.
The River City Group today released "The Gambler Monitor," the largest independent online gambling survey study to date. For the first time ever, researchers have at their fingertips vital information such as which site features are most important to current and potential online gamblers, which gambling sites rank highest in popularity, who's likely to gamble using wireless devises and much more.
Additional questions finally answered include:
- Which gambling consumers are apt to spend the most money?
- Where are Internet gamblers spending their money online?
- Can offline gamblers be converted to online gamblers?
- What online gambling sites own the biggest market share and what can their competitors do to overtake them?
- How do online gamblers feel about new concepts such as games of skill and person-to-person wagering?
"We're pleased to finally provide some solid baseline information regarding players of online gaming sites," River City Group President and CEO Sue Schneider explained. "This study is the first of its kind, but we hope to update it on a regular basis so that we can track changes among players in a way that will be useful to operators."
The report, a survey of nearly 3,000 current and potential online gamblers from 13 countries, slices the market into various segments--by region, type of gambling and consumer group--and goes beyond defining the current I-gaming consumer to explore the barriers keeping terrestrial gamblers from gambling online.
The report offers:
- An overview of the consumer market, including land-based gamblers, real-money online gamblers and free-play online gamblers.
- Detailed profiles of players from the above groups (including demographics, spending habits, gambling habits, Web usage and more), broken down regionally as well as by types of gambling.
- Site rankings (including 171 sites) among consumer groups for all types of gambling, including percentage of the real-money play market, overall brand awareness and free-to-pay conversion rates.
- Recommendations for marketing strategies based on the above information.
Click here for more information on the Gambler Monitor.