Compiled by Mark Balestra
Do you know all you need to know to fight for your e-business in the great privacy war? Not bloody likely! Here's an option for staying informed:
Privacy & American Business, a business-focused public policy think tank, and its president and publisher, Dr. Alan Westin, have developed a program that keeps chief privacy officers and their advisors, consultants, and organizations up to speed on the recent flurry of privacy legislation, rules, and regulations.
"CPO 2000" offers a comprehensive year-long program of briefings, reports, alerts, white papers, networking opportunities, workshops, access to online resources, and attendance to the CPO conference
June 5-6, as well as P&AB's Seventh Annual Conference, set for November 28-30, 2000 in Washington, DC. The program spans all industries and is geared toward those corporations who want to move from a reactive to a proactive stance as leaders on privacy. For more information, visit www.pandab.org.
WinWin.com has introduced a new form of Internet advertising that focuses on revolutionizing the relationship between consumers and online advertisers by providing cash royalties in exchange for personal data. The "Data Royalty Network" aims to deliver a participatory and mutually rewarding online advertising experience for both consumers and advertisers. In the WinWin.com model, consumers are paid a cash royalty every time the personal data that they have provided to the system is used for a targeted online advertisement. The system allows advertisers the opportunity to target small audiences or large audiences on a either a local or an international scale. There are no minimums on how much an advertiser can spend. For more information, visit www.WinWin.com.
Enginehouse Media has developed a patent-pending intelligent media management tool that directs advertising campaigns end-to-end. CEO Laura Tidwell says the product, "adOctane," ensures a higher ROI for clients by giving publishers access to all the information they need to insure a successful campaign. "For example, when a publisher submits a proposal in adOctane, we immediately show them the click through rate the client will need, to achieve their cost-per-acquisition goals, and allow publishers to refine
their proposals if necessary," Tidwell explained. "We also show them what other publishers are proposing for the same media campaign." Additionally, the automated technology is designed to replace costly ad campaign guesswork by accurately predicting the success or failure of a proposed media plan based on detailed post-campaign analysis and accumulated client specific learning. For more information, visit www.Enginehousemedia.com.
Investors, operators, software developers and e-commerce providers that are either trying to break into the Internet gaming industry or wanting to make the jump from being an industry player to being an industry leader should check out the marketing and consultation services at www.rivercitgroup.com