Ladbrokes and Tote Ireland have entered into a partnership that enables customers at Ladbrokes' Irish betting shops to bet into live Tote pools in Ireland and the UK.
More than 200 Ladbrokes shops will be linked to Tote pools through the Irish Tote, giving in-shop customers the ability to place bets on Irish & UK Placepot, Irish Jackpot, UK Jackpot, Scoop6, Win, Place, Each-Way, Exacta and Trio.
"Ladbrokes are delighted to welcome Tote betting to their shops and as always are very keen to support Irish horse racing. It is a progressive move for Ladbrokes and part of our ongoing policy to try and give something back to our customers," said Joe Lewins, chief executive of Ladbrokes. "Making large pools of money available to our customers for a small stake is core to this policy and we look forward to celebrating our first big in-shop Tote win."