Traffic to gambling companies without a license increases in Sweden

27 November 2023
(PRESS RELEASE) -- A new report from AB Trav och Galopp shows a tenfold increase in web traffic to unlicensed gaming companies in Sweden. The report, which covers the time period from the first quarter of 2019 to the third quarter of 2023, highlights a growing and worrying trend in the gaming industry.
"The trend is worrying. Our investigation shows the weakness of the current regulatory framework and how difficult it is to keep the unlicensed companies away," says Hasse Lord Skarplöth, CEO of ATG.
It is not illegal for unlicensed companies to be on the Swedish market, however, it is illegal to market to Swedish consumers, which many do anyway. The unlicensed gambling companies are not covered by the Swedish consumer protection.
"As long as it tastes more than it costs for gambling companies to operate without a permit in the Swedish gambling market, we do not have consumer protection to be proud of," says Hasse Lord Skarplöth.
Key findings of the report include:
- A tenfold increase in visitor traffic from Sweden to unlicensed companies since 2019.
- In the third quarter of 2023, two groups of companies, Infiniza Limited and North Point Management Ltd, accounted for 60% of this traffic.
- 18 of the 20 most visited unlicensed sites use the same game providers as licensed companies.