(PRESS RELEASE) -- UFC, the world’s premier mixed martial arts organization, and Betclic
, one of the European leaders in online gambling and sports betting, announced a new and exclusive partnership making Betclic the ‘Official Betting Partner’ of UFC in France, Poland and Portugal. UFC is the first global organization the expanding French company has ever partnered with, and the new agreement will mark UFC’s first ‘Official Betting Partner’ in France, Poland and Portugal.
“France is an incredibly important market to the UFC,” said Nicholas Smith, UFC Vice President Global Partnerships. “Throughout the company’s hard work to have the sport of MMA recognized, one of our main objectives was to create impactful and meaningful partnerships with local organizations. We are looking forward to working alongside Betclic to enhance our fans online gambling experience and bring some exciting activations to our upcoming event in Paris.”
Betclic will also be the presenting partner for the eagerly anticipated UFC FIGHT NIGHT PARIS taking place at the Accor Arena on 2 September. UFC hosted its first event in France last year, following the legalization of the sport in 2020, with a sold-out crowd witnessing Frenchman Ciryl Gane stop Tai Tuivasa for the first time ever on home soil. With an electric crowd expected to fill the Accor Arena once again, Betclic branding will have presence inside the world-famous Octagon as well as across UFC’s social and digital platforms.
“We are delighted to be UFC’s first partner in our three main markets, France, Portugal and Poland,” said Nicolas Béraud, Managing Director of Betclic. “UFC has accomplished amazing things in developing the sport of MMA. It is at the core of our mission to promote and partner with emerging sports and enhance fans' passion. With this partnership, we will offer them a new experience with increased interactivity during UFC events and some surprises for UFC Fight Night Paris on September 2!”