Aspinalls.com debuted two online casinos Monday: the London Casino and the Caribbean Casino.
More geographically themed casinos will be added during the next couple of years, with appearances styled after the Far East, Japan, Africa and Latin America, as well as another North American casino to complement the Caribbean Casino, said Russell Foreman, CEO of Aspinalls Online plc.
For now, though, players will have to be content with the London and Caribbean casinos, which feature games like roulette, blackjack, craps and baccarat along with slot machines video poker and keno.
Damian Aspinall, executive chairman of Aspinalls Online plc, said the launch allows Aspinalls to bring its name to the online gambling world.
"We are committed to creating an online environment for the worldwide audience, and especially the U.S., that comes with the Aspinall assurance of quality and professionalism," he said.
With a minimum bet of $5 on table games and a maximum bet of $500, the London Casino was created for high rollers and more experienced gamblers. Exceptions are blackjack, which has a maximum of $2,000, and roulette, which has a minimum of $1. Both casinos have a 25-cent minimum on slot machines.
Aspinalls entered the online gambling business two months ago with its purchase of ccasino.com. Soon, Foreman said, customers from that website will be diverted to Aspinalls' Caribbean Casino. The Caribbean Casino, with minimum bets of 25 cents and maximum bets of $200, is geared for the more casual bettor.
"Aspinalls.com is about bringing the excitement of a real casino to our members--online, no matter where they are," Foreman said. "Our wide choice of casinos and games is supported by unrivaled service so that players can gain the maximum enjoyment from their Aspinalls.com experience."
IQ Ludorum, a U.K. company, supplied the backend software for the Aspinalls casinos. The Kahnawake Gaming Commission, based on Indian land north of Montreal, has licensed the website's gambling operation.
Aspinalls.com also offers a sportsbook that's operated by sportingodds.com.