Online casino operators salivate over the prospect of advertising at Yahoo.com, the Web's most popular search engine, but its all for naught because the company doesn't accept ads for sites that offer online wagering. Some of its foreign divisions, however, do accept such ads and companies like Virtual Gaming Technologies are exploring what kind of mileage they can get out of them.
In an effort to attract more non-U.S. customers to its online gaming and sports betting Virtual Gaming subsidiary VGTA, an Internet gaming and sports betting provider for non-U.S. residents, has signed a marketing deal with Yahoo!/Hong Kong, a division of Yahoo! Inc. The company's websites, located at www.virtcasino.com and www.virtsports.com, will participate in several promotional campaigns of Yahoo! (www.yahoo.com).
"We wanted to maximize our Internet presence through a marketing campaign on Yahoo!
because of Yahoo!'s unique ability to reach a global audience," Virtual Gaming Technologies President Joseph Paravia said. "Yahoo! presents us with an opportunity to focus specifically on those persons who we have identified as our customers. … We are pleased to have developed this relationship with Yahoo! and now its millions of non-U.S. users will have the ability to easily access our gaming and sports betting services over the Internet."
In addition to the company's gaming subsidiary, VGTA offers an Internet-based pari-mutuel (patent pending) fixed line betting service for non-U.S. residents at www.virtsports.com. The company's proprietary software provides secure financial transactions over the Internet for its customers worldwide.
The company's strategy is to market its casino and sports wagering services around the world through its partnership opportunity at www.virtpartners.com. Its corporate web site is located at www.virtgame.com.
Virtual Gaming was unreachable for comment on the details of the Yahoo! agreement.