Computer and video game software sales reached $9.5 billion in 2007, a rise of 28 per cent over the previous year. According to a report by the Entertainment Software Association (ESA), approximately 267.8 million computer and video games were sold in 2007 which it attributed to a number of factors, including the growth of the female demographic and individuals over 35.
"The video game industry set the pace over all others in 2007, with record-breaking sales, off-the-charts consumer demand, and innovation reaching from galactic exploration to guitar simulation," said Michael D. Gallagher, president and CEO of the ESA. "On average, an astonishing 9 games were sold every second of every day of the year."