In a white-label deal announced today, online operator 888 has agreed to supply Europe-facing Kamay Holdings with online casino and poker products.
888 called the partnership "another milestone in the execution of [its] white-label strategy," and said of Kamay: "[The company] is led by a team of industry veterans, with a track record of customer recruitment and traffic generation."
Kamay is to launch the offering in January 2008.
The Kamay deal is 888's latest white-label partnership in 2007, preceded by deals with the United Kingdom's Rileys in February, Latin America's Tower Torneos in September and Rank's online arm, Blue Square, in November.
"The agreement is a further progression of 888's diversified, multi-channel strategy to grown customer reach and appeal globally," said 888 Chief Executive Gigi Levy.
In late-afternoon trading on the LSE, 888 was up 0.25p to 131.25