William Hill and Sky Bet are going to be unveiling mobile betting services provided by Mfuse, a privately held mobile service provider.
Set to launch by the end of the year, a William Hill will use Mfuse’s mobile provisioning and transaction technology. The new platform is planned to link seamlessly into the pre-established system.
The new service will enable users to sign up directly without the use of a computer.
“We are committed to pushing the boundaries of mobile betting technology and delivering reliable services with a high level of support,” said Charles Palmer, marketing director of Mfuse, in a prepared statement. “(William Hill’s) customers will enjoy an easy-to-use betting experience from their mobile phones.”