British bookmaker William Hill has turned to television with a sponsorship for its bingo arm on “Spin Star,” a new daily game show.
The company’s six-week sponsorship, announced on Saturday, begins Nov. 10 at the launch of the new game show.
“(Spin Star is) an incredibly lively and entertaining show with plenty of surprises and excitement as we always offer on our Web site,” said Lili Huang, a spokesperson for William Hill. “The theme of our television bumpers shows the community feel on our newly rebranded Web site, and the show encapsulates the slots games that sit within William Hill’s Bingo.”