World Poker Tour Enterprises Inc. and FullTiltPoker.net announced on Thursday a television sponsorship deal.
Under the agreement, FullTiltPoker.net, an online poker instruction site, will receive title sponsorship and exclusive rights to in-show educational gaming brand integration for 26 new World Poker Tour Season VII episodes scheduled to air on Fox Sports Net in the United States, as well as Season VII episodes that air in Mexico.
“We are delighted to be in partnership with FullTiltPoker.net and bring together two very strong brands with proven global reach and a loyal network of poker fans,” said Steve Lipscomb, founder, president and chief executive of World Poker Tour, in a prepared statement. “This partnership opens more channels to reach new fans and continue feeding the appetite for new poker content.”