Yggdrasil agrees to content deal with GVC Holdings

23 January 2019
(PRESS RELEASE) -- Yggdrasil has finalised a deal with GVC Holdings, owner of Ladbrokes, Coral and Gala, to provide each brand with its market-leading casino slots gaming content.
With a significant online presence and extensive network of betting shops, Ladbrokes and Coral are two of the U.K.’s leading betting and gaming brands, while Gala is a leader in the U.K. bingo market. Together they make GVC the U.K.’s largest high street bookmaker and one of the world’s largest online-led listed companies, licensed in more than 20 regulated markets.
Customers of all three brands will have access to the full portfolio of Yggdrasil’s high performing and compelling casino slots including latest releases Trolls Bridge, Baron Samedi and Hanzo's Dojo, as well as classic Yggdrasil titles such as the game-changing Vikings trilogy.
The brands will also be able to deploy BOOST, Yggdrasil’s proprietary range of in-game promotional tools allowing them to instantly run promotions from within the game client.
Fredrik Elmqvist, CEO of Yggdrasil, said, “This is a significant agreement with some of the industry’s largest brands and I’m thrilled to be able to announce it today ahead of Europe’s largest gaming event, ICE London, in a few weeks’ time.”
Liron Snir, Chief Product Officer, GVC Holdings, said, “We’re delighted to enhance our offer for Ladbrokes and Coral customers with Yggdrasil’s dynamic slots content. The high production values and innovative features they bring have already proven to be hugely popular with customers across our broader brand portfolio in regulated markets.”