Yggdrasil partnetd with BoyleSports

27 February 2023
(PRESS RELEASE) -- Yggdrasil partnered with BoyleSports in a multi-territory distribution deal.

“We’re thrilled to partner with BoyleSports, an incredibly well-known brand across the U.K. and other regulated markets,” said Andrew Pegler, Chief Commercial Operations Officer at Yggdrasil. “We want to join forces with established, forward-looking brands and BoyleSports is another strong collaboration for us.”

Through the partnership, Yggdrasil’s portfolio of leading slots will go live across both the U.K. and Ireland, including the popular Vikings series and Valley of the Gods. Titles featuring Yggdrasil’s array of popular Game Engagement Mechanics (GEMs), such as Raptor DoubleMax and Dragon Blox GigaBlox, will also be made available to the operator’s customers.

The agreement will see Yggdrasil further broaden its reach in mature European markets as it looks to consolidate its position as a pioneering slots provider in the industry.

BoyleSports has an established footprint across the U.K. and Ireland, being in business for more than 40 years and running both retail and online operations.

Yggdrasil is celebrating its 10th anniversary in 2023, a year that will see the company focus on further boosting its portfolio and geographical reach as part of its ambitious growth strategy.

“Yggdrasil has a proud history of creating cutting edge, fan-favourite slots and we’re delighted to take its leading content live,” said Steve Payne, Gaming Director at BoyleSports. “We know our customers will enjoy this fantastic portfolio, and look forward to working with Yggdrasil for the foreseeable future.”