Andy Ruppaner Article Archive

Andy Ruppaner has contributed one article published on the iGaming News site.

I-Gaming Success = Differentiation (3 January 2000)
The rate of growth of Internet gaming sites through clones and multiple URLs is greater than the rate of growth of Internet gaming. Potential players are presented with so many ads and incentives that site selection becomes increasingly meaningless. As with the used car industry of only a few years ago, the market (players) are expecting and looking for better. As Saturn differentiated itself, and in the process revolutionized the auto industry, with their one price/no-hassle sales policy; the ultimate winners in the Internet gaming industry will win with a new market orientation: differentiation. Successful differentiation will provide operators of Internet gaming sites a sustainable strategic advantage.