Cyrus Mavalwala Article Archive

Cyrus Mavalwala has contributed one article published on the iGaming News site.

PR in Action: The Media Interview Request (16 August 2006)
Your phone rings. It's a reporter requesting an interview about your company or about an industry issue, such as the recent BetonSports saga. You've already answered the phone, but must you continue with the interview? What's the smartest move you can make? This article highlights the best course of action to take when a reporter calls.