Saturday, 8 February 2025
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Saturday, 8 February 2025
Harry Lang Article Archive
Harry Lang has contributed three articles published on the iGaming News site.
Make 'em Wave the White Flag
(
27 March 2009
)
Harry Lang, a digital gaming marketing expert with McBoom, argues it's time for operators to ditch the reactive advertising and position themselves predatorily.
Marketing amid Recession | Pedal to the Metal
(
2 December 2008
)
Harry Lang, a marketing expert and managing partner of The Fridge, argues that an increase in marketing spend during an economic downturn can lead to long-term growth in profit and market share.
The Chicken and the Egg | Brand vs. Acquisition in Gaming Marketing
(
15 August 2008
)
Harry Lang, a marketing expert and managing partner of The Fridge, examines the sink-or-swim relationship between brand awareness and player acquisition.
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