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Thursday, 19 May 2022

Harry Lang Article Archive

Harry Lang has contributed three articles published on the iGaming News site.
Make 'em Wave the White Flag (27 March 2009)
Harry Lang, a digital gaming marketing expert with McBoom, argues it's time for operators to ditch the reactive advertising and position themselves predatorily.
Marketing amid Recession | Pedal to the Metal (2 December 2008)
Harry Lang, a marketing expert and managing partner of The Fridge, argues that an increase in marketing spend during an economic downturn can lead to long-term growth in profit and market share.
The Chicken and the Egg | Brand vs. Acquisition in Gaming Marketing (15 August 2008)
Harry Lang, a marketing expert and managing partner of The Fridge, examines the sink-or-swim relationship between brand awareness and player acquisition.
 

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