Harry Lang Article Archive

Harry Lang has contributed three articles published on the iGaming News site.

Make 'em Wave the White Flag (27 March 2009)
Harry Lang, a digital gaming marketing expert with McBoom, argues it's time for operators to ditch the reactive advertising and position themselves predatorily.

Marketing amid Recession | Pedal to the Metal (2 December 2008)
Harry Lang, a marketing expert and managing partner of The Fridge, argues that an increase in marketing spend during an economic downturn can lead to long-term growth in profit and market share.

The Chicken and the Egg | Brand vs. Acquisition in Gaming Marketing (15 August 2008)
Harry Lang, a marketing expert and managing partner of The Fridge, examines the sink-or-swim relationship between brand awareness and player acquisition.