Joseph Sisto Article Archive

Joseph Sisto has contributed one article published on the iGaming News site.

Understanding Customer Needs on B2B Sites (25 December 2000)
I like keeping things simple. Very simple. This is because I am often put into the position of explaining to senior executives why Internet technology efforts cost so much. With all of the hype about e-commerce, the Internet still represents only 2.4 percent of online sales in 2000 according the U.S. Commerce Department. Over the long run, it is a cost-effective channel to handle simple customer orders, inquiries and customer service. But building a new channel for doing B2B transactions on the Internet involves understanding how a business customer thinks when looking for information and placing orders.