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Tuesday, 5 November 2024
Joseph Sisto Article Archive
Joseph Sisto has contributed one article published on the iGaming News site.
Understanding Customer Needs on B2B Sites
(
25 December 2000
)
I like keeping things simple. Very simple. This is because I am often put into the position of explaining to senior executives why Internet technology efforts cost so much. With all of the hype about e-commerce, the Internet still represents only 2.4 percent of online sales in 2000 according the U.S. Commerce Department. Over the long run, it is a cost-effective channel to handle simple customer orders, inquiries and customer service. But building a new channel for doing B2B transactions on the Internet involves understanding how a business customer thinks when looking for information and placing orders.
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