Nicky Senyard Article Archive

Nicky Senyard has contributed three articles published on the iGaming News site.

Marketing amid Recession | Strategies for Online Poker Operators (20 November 2008)
The marketing challenges faced by the online poker industry have only been exacerbated by the current state of the economy. Poker operators who are able to strategically address these challenges, however, will not only survive current economic conditions but prosper amid them.

Markets vs. Communities: Reaching and Retaining the New Consumer (4 September 2008)
When you have a group of consumers who all share an interest in a certain line of products, you have a target market, and when those consumers are able to interact and influence each other, you have a community. Electronic commerce does more than let you conduct transactions -- it connects you with consumers.

Affiliate Marketing Today: Sports Betting (8 May 2008)
The evolution of sports betting affiliate marketing has been influenced markedly by government involvement and well-established land-based operations. Particularly, geography-based promotion of sports books in the European market and comprehensive affiliate software are playing a major role in shaping the industry today.