Robert Manning Article Archive

Robert Manning has contributed one article published on the iGaming News site.

Multiple Channels Challenge Marketing (10 January 2001)
In the past several years, the adoption of the Web created the challenge of ensuring brand consistency through the synchronization of online messages with traditional marketing messages disseminated via radio, print and TV. Unless the Nasdaq correction has caused you to take cover underneath a rock, you've probably noticed that Internet evangelists are now spouting off about anytime, anywhere Internet access via mobile devices, interactive TV, kiosks, and even devices such as game consoles and vending machines.