ITV1 remains the UK’s largest commercial channel in audience share terms by some margin. But ITV today is much more than a single channel. ITV is the UK’s largest advertising funded broadcaster. Indeed ITV is the largest advertising funded media owner in the UK across all media: television, radio, press, cinema, outdoor and the internet. As a producer, ITV makes more hours of network television than any other UK commercial producer. With the digital transformation of the media sector, ITV is developing new businesses across different platforms and media.
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