Elys Game Technology secures market access agreement with Caesars Entertainment
7 November 2023
(PRESS RELEASE) -- Elys Game Technology, Corp., an interactive gaming and sports betting technology company, announced a market access agreement with Caesars Entertainment that unlocks immediate access to the lucrative Colorado sports betting market. This strategic agreement signals Elys’ first entry into the North American mobile sports betting landscape.
With the introduction of the Company’s “5D by Elys” mobile app under the recently unveiled SportBet.com brand, the Company presents a comprehensive sports betting platform enriched with advanced features and seamless cross-platform compatibility. This agreement potentially positions Elys for a strategic launch of its North American online sports betting aspirations.
“We are focused on converting recent investments in technology and infrastructure into revenue-generating business in the United States. Our meticulous market analysis, conducted before our entry into the U.S. B2C online segment, has allowed us to create an effective go-to-market strategy along with a cutting-edge product that we believe will be rapidly adopted by North American sports bettors,” said Mike Ciavarella, Executive Chairman of Elys Game Technology Corp. “We look forward to bringing our unique mobile sports betting experience to U.S. customers through our market access agreement with Caesars Entertainment.”
While the commencement of online operations is contingent upon pending regulatory approvals, the agreement with Caesars Entertainment allows Elys to launch its online sportsbook operations in Colorado. Elys intends to expand its market position by offering its new “5D by Elys” mobile app to sports bettors across multiple states through future market access partnerships. This initial agreement empowers Elys to deliver a personalized and captivating gaming experience, firmly establishing its leadership in the industry.