Hacksaw Gaming signs a sponsorship deal with AD Alcorcón
16 February 2023
(PRESS RELEASE) -- Hacksaw Gaming announced a sponsorship deal with Spanish football club AD Alcorcón.
Running throughout the 2022/23 football season, the agreement will see Hacksaw Gaming’s logo displayed on the team’s football shirts as well as advertising hoardings placed around the Municipal de Santo Domingo stadium, home of AD Alcorcón.
Designed to enhance brand exposure in the fast-growing Spanish market, the partnership is the first of its kind between Hacksaw Gaming and a professional sports team. Buoyed by another hugely successful year, Hacksaw Gaming has laid out ambitious plans for 2023 with strategic branding opportunities central to growth targets across a number of jurisdictions.
The company’s roster of games has been warmly received by players in Spain since launching last year and the sponsorship of AD Alcorcón aims to build on its strong market entry. Furthermore, the deal will provide an additional revenue stream for AD Alcorcón while helping to raise the team’s profile.
More announcements are expected in due course as Hacksaw Gaming looks to position itself for continued growth on the international stage.
Founded in 1971, AD Alcorcón plays in the Spanish Primera Federación division.
Fresh off the back of a hard-fought 1-0 win over FC Talavera on Saturday, 11 February, AD Alcorcón currently sit atop their division by two points over arch-rivals Real Madrid Castilla, the reserve team of one of the most successful teams of all-time, Real Madrid.
The club’s high point came on 27 October 2009, when they defeated a star-studded Real Madrid line-up containing no fewer than nine full international players 4-0 in the first leg of their round-of-32 Copa del Rey tie. It was the first time AD Alcorcón had faced opponents from Spain’s top footballing tier, going on to record a memorable 4-1 aggregate victory to etch their place in folklore.
“We’re delighted to partner up with AD Alcorcón, an exciting team lighting up the Primera División RFEF,” said Marcus Cordes, CEO of Hacksaw Gaming. “This deal will help us establish a rock-solid footing in the Spanish market as we embark upon further international expansion.
“AD Alcorcón are aligned with our own ambitious goals for success off the pitch, and we wish them the best of luck in their quest for promotion to LaLiga Smartbank!”
AD Alcorcón’s CEO, Ignacio Alvarez, was similarly enthused about the collaboration, adding, “We couldn’t be more excited to kick off a partnership with one of Spain’s brightest iGaming studios, adding to its already strong international presence.
“AD Alcorcón and Hacksaw Gaming are both hungry teams standing out in their game. With our partner’s support we look forward to living great moments this season and achieving ambitious goals.
“It is very important for us the feeling of mutual enthusiasm, positive energy and confidence that both partners are bringing to this collaboration. That shared commitment will make us do our best to ensure a very successful relationship.”