(PRESS RELEASE) -- PIN-UP Partners, a leading iGaming affiliate program and direct advertiser, has identified Mexico and Chile as two of the most promising markets for iGaming traffic in the LatAm region. As competition in Tier-1 regions intensifies, Latin America remains a region where the opportunity window is open, but narrowing.
Market Details, Facts, and AnalysisMexico combines scale with accessibility: 131 million people, 86% internet penetration, and a mobile-first audience already familiar with online gambling. Competitive CPMs give affiliates room to test and optimize, while a strong football culture drives consistent betting demand year-round.
Chile stands out for audience quality rather than volume. With 94% internet penetration and average wages of $1,400/month, Chilean players are among the region's most financially capable. The local iGaming market has surpassed $3.5 billion in annual volume and grows at 10–15% per year. Player loyalty is high — brands that earn trust here see it translate directly into repeat deposits and strong LTV.
PIN-UP Partners has prepared detailed guides for both market
PIN-UP Partners has prepared detailed guides for both markets with practical recommendations. Check them via links:
Mexico:
partners-pu.com/en/gambling-betting-in-mexico/Chile:
partners-pu.com/en/igaming-in-chile-2026/About PIN-UP Partners and How to JoinPIN-UP Partners offers CPA, RevShare, and Hybrid deals across gambling and betting verticals, backed by a full suite of promotional materials with deep localization, and expert support across LatAm, Eastern Europe, and beyond.
Affiliates can register at
partners-pu.com.