White Hat Gaming provides its proprietary PAM to Bally's in Ohio

30 August 2023
(PRESS RELEASE) -- iGaming platform provider White Hat Gaming rolled out its market-leading Privileged Access Management (PAM) with Bally's Corporation in the state of Ohio, marking the first phase of the operator’s sportsbook expansion strategy.

As part of the exclusive B2B partnership announced earlier this year, Bally’s will roll out across multiple states using White Hat Gaming’s best-in-class PAM, which is tested to the highest standards to ensure robust and scalable operations.

CRM marketing support, a proprietary cashier, extensive payment options, 24/7 customer support and a comprehensive range of player protection tools are included within the PAM solution.

White Hat’s award-winning and innovative Traveling Wallet solution is also provided as part of the PAM, which is set to be utilised once further state launches are underway. A unique feature that allows players to use their same App, account balance, bonuses and loyalty offers across multiple states, Travelling Wallet is proven to improve player retention and greatly enhance the user experience for any preexisting out-of-state players.

“We are thrilled to provide Bally’s with our PAM platform in Ohio, the first major launch as part of our exclusive partnership with the renowned operator group,” said Phil Gelvan, CEO at White Hat Gaming. “Supported by our unique Traveling Wallet functionality, in-house cashier and responsible gaming tools, Bally’s is now primed for success in The Buckeye state. We’re completely focused on repeating our success in Ohio and ensuring Bally’s receives the same PAM technology support across multiple markets in the near future.”

Further state rollouts across the U.S. are planned over the following months.

“As we continue to expand our online presence across the U.S., adding to our well-established retail footprint, it is a pleasure to have our PAM provided by an equally ambitious and innovative company,” said Robeson Reeves, CEO at Bally’s. “We are thrilled to be working with White Hat Gaming and look forward to accelerating our growth through its revolutionary platform which will aid us in becoming the premier, full-service, vertically integrated casinos and resorts, online sports betting, and iGaming company.”